The number of unique visitors at Powerball.com this January was higher than the number of vi...
The number of unique visitors at Powerball.com this January was higher than the number of visitors of all months in 2015 combined. Then again, who doesn't want to win $1.6 billion? Even people, who are hardly gamblers, decided to try out their luck. Although the chances of winning is 1 in 292 million, someone was going to get the first (or second for that matter) prize. With this thought in mind, people got hooked in the idea of winning and traffic at the company's website reached the sky this past month.
Demographic data draws our attention
Data Source: Compete ProThe statistics are truly incredible. In January alone the unique visitors increased by 1,047.39% to more than 16.6 million. In just one month (January 2016) the visitors were more than the entire 2015 together. That says a lot about people's economic status. It's not coincidental that the majority of visitors were people whose annual income ranges from $0 to $30k. People with such incomes accounted for the 29% of visits on the site of Powerball. More affluent people with incomes over $100k didn't show the same interest. They made up 19% of visits on the site.
The demographic data demonstrating the age group visiting the site is also interesting. 30% of visitors belonged to the age group of 25-34 while people of the age of 45 to 54 only accounted for 17% of visits. As for the gender, the split among females and males visiting the site is almost equal.
Both direct and indirect traffic increased
It was also noticed that visitors spend more time on the site than they usually do. Statistics showed 52% increase of time spending on the site since visitors stayed on the site 1:43 longer than usually.
The top keywords used by visitors were also examined. Most of them are related to the brand, the winning numbers and drawing time. People also searched for instructions on how to play the game, where to buy Powerball tickets, how Powerball works and how they can win the lottery. So, we can understand why traffic at Powerball.com increased dramatically since the site also gives information about such things and helps people get a better grasp of how to play the game.
Although direct traffic increased enormously during January 2016, it's also interesting that people used other sources to learn more about Powerball. Facebook traffic increased by 868%, but Reddit, Youtube and Twitter also had increased traffic as people had the need to share information and share with friends reports about Powerball.